Ultra HD, also known as 4K, is at the forefront of buzzwords surrounding digital media. We see it on computer monitors, televisions and recording devices. In today’s world of ever-changing technology, it is hard to keep up on the latest advances. Consumers often struggle to know what trends are worth paying attention to and it seems even harder to know which ones won’t quickly go out of style.

To understand ultra-high definition (Ultra HD), let’s begin with understanding its predecessors, standard definition (SD) and high definition (HD). Definition in film capture refers to the number of pixels, or dots, that make up what we see on the screen. The more pixels that the image is made up of, the clearer the image will appear. For example, DVD quality is still Standard Definition at 720×480 (roughly 346,000 pixels).

When consumers were first introduced to high definition (HD) images, the clarity of these images had been unsurpassed. Sales of Blue Ray devices skyrocketed and viewers became accustom to a sharper image. Thus, feeding the demand for Ultra HD, or 4K, technology. Ultra HD provides a 3840×2160 resolution (roughly 8 million pixels) and is over 20 times the quality of the DVD’s  standard definition.

Though Ultra HD technology is the newest member of the digital enhancement world, it is likely to stay for the long haul. Ultra HD produce images that are clear and lifelike, without over magnification. Why should consumers choose to capture and view their images in Ultra HD vs. the expiring HD? Some of us might remember our relatives having super eight films when we were young. The contrast between those films and the VHS tape is how drastic a difference there is between standard HD and Ultra HD images. Twenty years from now, you won’t be disappointed that your media was captured in Ultra HD but you might be if your memories were captured in standard HD.

Below is an example of the ultra HD difference. (Note: Your capability to view the Ultra HD effect may be limited by the definition capabilities of your screen.)

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