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[vc_row][vc_column][vc_single_image image=”904″ img_size=”full” alignment=”center”][vc_column_text]The wedding trends all over the world have been taken over by social media. Weddings are not just about the ‘whats’ but also about the ‘hows’ nowadays. Wedding photography is on the verge of becoming passe as videography is gradually taking over the wedding circuit and how!
Wedding videos are of various types depending on their timing and relevance. As social media has deepened its claws over literally everything, it is inevitable for weddings to be spared. Boomerangs are a rage ever since they were introduced to the world. People do not shy away from capturing every little detail of their routine be it sharing the coffee you are sipping with your bae or enjoying a luxurious vacation at the Bahamas!
How can weddings not take any advantage of the social media revolution? From ‘save-the-date’ being announced on Insta story to engagement videos being put up as Highlights, it’s just the beginning. Wedding videography via aerial coverage is the latest trend to hit the wedding circuit. Well, filming weddings have been a thing for decades, however, the ever-evolving technology has taken it a notch higher.
Various new forms of videos are gaining strong popularity these days. The latest to join the bandwagon is the Highlight films and Insta films. Both are videos of a specific duration aimed at providing a gist of a wedding. They are videos that carry snippets from a wedding in case you haven’t noticed or heard about these, we’ll enlighten you. There are a couple of differences between a Highlight film and an Insta film. Let’s take a look at them.
Timing is one of the biggest differences between a Highlight film and an Insta film. While Insta films are restricted to 60 seconds or less, Highlight films can last up to 3 minutes. The crispness and shortness of Insta films are enough to create a buzz about the wedding. However, Highlight films carry more details and therefore, are meant to be for a longer duration.
Given the nature and purpose of Insta films, they are required to carry minimal but gripping and most important information. Insta films include scenes that involve the family members of the bride and groom only. Other important people such as those behind bringing the couple together get space in an Insta film. On the other hand, Highlight films include a more elaborate glimpse of the wedding. They include scenes related to the venue, family, and relatives of the bride and groom and the story of their wedding.
Instagram scores all the way! Insta films have more reach than Highlight films as they can be shared easily and have a better chance to reach a widespread viewership. They can be easily be posted and viewed on Instagram, which is currently the most popular and widely used social media tool. Highlight films, on the other hand, can be shared via Vimeo and Youtube.
The word popular does not do justice to social media and its tools. And it is even better to know that a wedding can make perfect use of social media nowadays. You can increase the reach of your wedding by a strong margin by utilizing tools such as Insta films and Highlight films. Post it to your profile, share it with your friends and relatives or just cherish it for your lifetime, wedding videography is taking the wedding industry by a storm! For more wedding videography inspiration, check out the rest of our blog.